NXT Interactive is a creative technology studio delivering immersive digital experiences across Singapore. We work with agencies, brands, and institutions to design AR/VR experiences, phygital installations, interactive games, motion-based activations, and experiential digital solutions.
We blend innovation, design, and strategy to create meaningful audience engagement—helping organizations bridge the gap between digital and physical worlds. From exhibitions and brand activations to retail experiences, education, and public installations, we bring ideas to life through technology that inspires connection and delivers measurable impact.
Our Vision
To become one of the world’s leading immersive digital experience companies by delivering innovative, engaging, and future-ready solutions that delight our clients and elevate audience engagement across every touchpoint.
Our Mission
To empower brands and organizations by accelerating digital transformation, fostering collaboration, and delivering immersive experiences that merge creativity with cutting-edge technology.
Our Values
Imagine Beyond
We challenge the present and explore what’s possible through creativity and innovation.
Integrity in Action
Honesty, trust, and ethical practice form the foundation of every project and partnership.
Be Clear and Focused
We maintain clarity of vision and execute with purpose to achieve impactful outcomes.
Create Value
Our solutions are designed to deliver real value — for brands, partners, and their audiences.
Adapt and Evolve
We embrace change and continuously evolve to stay ahead in the world of immersive technology
Charina co-founder NXT Interactive and with her foresight created marketing platforms such as Digital Fashion Week, which reached more than 28 million PR value with more than 400 million eyeballs yearly.
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