Jan 10, 2024
Technological progress has been consistently robust, with clear indicators pointing towards an even more remarkable pace of advancement in high-tech domains.
Is AR still in?
Augmented Reality (AR) technology is poised to maintain its paramount significance in the forthcoming years. Its extensive range of applications across diverse industries solidifies its central role. Therefore, can we confidently assert that augmented reality is the future? Undoubtedly (in numerous aspects of life), and we're firmly committed to that belief.
Here’s to the vital Augmented Reality trends in equipment and software.
Top AR Trends 2024
In 2024, the landscape of Augmented Reality (AR) is marked by a rich tapestry of diverse and groundbreaking trends, signifying notable technological progress and widespread applications across industries. The fusion of the physical and digital realms introduces users to a novel dimension, leading to its integration in numerous sectors.
Meet some of the key trends:
Generative AI and Multi-Sensory Integration:
The combination of generative Artificial Intelligence (AI) with AR is poised to elevate the creation of digital environments, artwork, and lifelike characters. Additionally, there's a focus on multi-sensory technology, incorporating haptic gloves and devices that engage senses like smell for more immersive experiences.
Advancements in AR Hardware:
Noteworthy enhancements in motion capture and people occlusion by Apple, along with the potential of LiDAR scanning for detailed floor plans and AR measurement tools, showcase the ongoing competition between Apple's ARKit and Google's ARCore. Both giants aim to enhance AR experiences through sophisticated hardware and software.
WebAR and Cross-Platform Accessibility:
WebAR, requiring no additional software downloads, provides essential yet accessible AR experiences. Cross-platform AR strikes a balance between performance and accessibility, catering to a wider array of devices, albeit with some limitations compared to native apps.
AR in Retail and Live Shopping:
AR's role in retail extends to virtual try-ons and elevating the overall shopping experience. The growing trend of live shopping, where AR plays a pivotal role in product demonstrations and interactions, is anticipated to witness significant growth, with substantial sales projections in the USA by 2024.
AR in Various Industries:
Rapid evolution characterizes AR applications in education, healthcare, and marketing. Interactive 3D models in education, surgical assistance in healthcare, and interactive campaigns and virtual product try-ons in marketing exemplify AR's diverse impact.
Gaming serves as a major catalyst for AR, with developers enhancing AR devices and incorporating AR elements into traditional games. Startups like Mohx-games and smar.toys are at the forefront of advancing multiplayer AR game development.
Mobile AR Tools:
Advancements in smartphone technology contribute to more accurate and immersive mobile AR experiences. Sophisticated tools for tracking, image recognition, and 3D rendering facilitate the development of AR apps across various industries.
Wearables and AR Controllers:
Wearable AR devices, including smart glasses and head-mounted displays, gain popularity, particularly in industries like manufacturing and logistics. Startups like ARKH are pioneering the development of wearable AR controllers for more intuitive interactions.
Harmonious Fusion of Virtual and Augmented Reality:
The emerging trend of seamlessly blending Virtual and Augmented Reality results in mixed-reality experiences, opening new avenues in gaming, storytelling, and immersive simulations.
AR Super Apps:
The rise of AR super apps signifies a paradigm shift, offering diverse augmented experiences within a single platform. These apps aim to facilitate seamless transitions between various AR applications, enhancing user convenience and engagement.
As technology advances and user experience takes center stage, AR is poised to continually evolve, offering sectors across the board more immersive, interactive, and innovative experiences.