Singapore’s retail, lifestyle, and event sectors rely heavily on high-engagement experiences that attract visitors, increase dwell time, and create memorable interaction moments. Whether at shopping malls, FMCG roadshows, brand showcases, or community festivals, organisers are constantly evaluating solutions that are interactive, operationally efficient, and capable of supporting strong brand storytelling.

Catch Master, developed by NXT Interactive, is designed for precisely this environment. It is a motion-controlled digital game where the participant uses a real physical product—such as a bottle, food item, cosmetic pack, or retail box—as the controller. The system transforms product movement into on-screen gameplay, directly linking physical interaction with brand engagement.

Catch Master is structured for fast cycles, consistent throughput, and broad audience compatibility, making it particularly suited to Singapore’s high-traffic activation zones.

What Catch Master Is

Catch Master is a branded, motion-tracking engagement experience built around a simple, intuitive mechanic: players move the product left or right to “catch” falling digital items on a large LED screen. Every movement of the physical product corresponds to instantaneous on-screen action. The objective is to collect as many items as possible before the time ends, with each catch contributing to a rising score.

The gameplay is intentionally brief—typically 30 to 45 seconds—to ensure rapid participation turnover. The format is accessible for children, adults, and seniors, making it a strong choice for family-oriented venues and multi-demographic events.

How Catch Master Works

Catch Master uses motion-sensing technology to detect and interpret product movement:

1. Motion Sensor Integration

Depth-sensing devices capture the position and direction of the product as the participant moves it. The system does not require wearables, calibration, or markers on the product.

2. Real-Time Input Mapping

The platform tracks motion in real time and translates it into the movement of the in-game basket on the display screen.

3. Falling Item Engine

Branded collectible items fall from the top of the screen. These items can reflect:

• Product ingredients

• Mascot icons

• Brand-themed graphics

• Seasonal imagery

• Promotional campaign assets

4. Scoring & Feedback

Correct catches trigger visual effects, score increments, and optional sound cues. Combo streaks or bonus items can be added to increase competitive appeal.

5. Leaderboard (Optional)

A leaderboard may display top scorers throughout the day or event duration, encouraging repeat participation.

6. On-Site Deployment Footprint

The installation requires a small physical footprint, ideal for Singapore’s retail atriums and event hall setups.

This clear, predictable interaction model makes Catch Master easy to operate for long hours and across diverse activation environments.

Why Catch Master Works Well in Singapore

1. Strong Appeal for Mall and Retail Activations

Malls like ION Orchard, VivoCity, Plaza Singapura, Westgate, and Jewel Changi regularly host branded installations. Catch Master aligns well with these venues because it:

• Draws foot traffic

• Generates spectator interest

• Supports fast turnover

• Works within small booth areas

• Encourages repeat participation

2. Effective for FMCG and Lifestyle Brands

Because participants physically hold the brand’s product, Catch Master creates direct physical and visual association. This strengthens product recall and supports on-site purchase decisions.

This makes it ideal for:

• Beverage launches

• Snack and confectionery brands

• Skincare and beauty campaigns

• Consumer electronics

• Health & wellness products

3. Designed for Family-Oriented Engagement

Singaporean events frequently attract family groups, especially on weekends. Catch Master is simple enough for children yet engaging for adults, giving it broad demographic compatibility.

4. Operational Efficiency

With no controllers, no wearable devices, and no complex mechanics, the installation requires minimal staff involvement. The short game duration also prevents congestion during peak mall hours.

5. High Visual Impact

The animated falling objects, bright screens, and rapid movements naturally attract attention in busy environments—an essential requirement for activations in Singapore’s competitive retail corridors.

Branding & Campaign Customization

Catch Master offers extensive branding integration options, allowing companies to align the gameplay entirely with their marketing objectives.

Customizable components include:

• Falling collectible items

• Background environment

• Scoreboard design

• Colour palette and animation styles

• Intro and end-screen branding

• On-screen product placement

• Campaign messaging slots

This flexibility supports both large corporate brands and smaller campaigns seeking distinctive engagement mechanisms.

Ideal Singapore Use Cases

Catch Master is appropriate for a wide range of event formats in Singapore, such as:

Retail and Mall Activations

Suitable for product sampling booths, promotional launches, and seasonal campaigns.

Corporate Events & Internal Engagement

A simple and effective solution for family days, appreciation events, and wellness programmes.

Youth & School Programmes

Safe, intuitive gameplay makes it suitable for campus activations and student outreach events.

Festivals & Lifestyle Events

Can be deployed at food festivals, outdoor fairs, community celebrations, or thematic weekends.

Brand Roadshows

Ideal for roadshows requiring compact, portable, and high-engagement content for multiple locations across Singapore.

Conclusion

Catch Master combines motion-controlled interaction, real product engagement, and customizable digital content to deliver a high-value experience for Singapore’s event and retail environments. Its operational simplicity, broad audience fit, and branding flexibility position it as an effective tool for driving customer engagement and campaign visibility.

Bring Catch Master to Your Next Retail or Event Activation in Singapore

Catch Master is built for high-traffic environments that demand fast participation, strong visual impact, and seamless operational flow. If you are planning a mall activation, FMCG roadshow, brand showcase, or community event, this solution offers an efficient, high-engagement experience that integrates directly with your product and campaign objectives.

• Compact installation for mall atriums and event halls

• High-throughput gameplay with minimal staffing

• Fully customisable to your brand, product, and campaign visuals

• Suitable for all age groups and family-oriented venues

Contact NXT Interactive to discuss deployment options, branding customization, and event availability for Catch Master.