In a world where personalization is king, automotive events and showrooms are turning to cutting-edge interactive solutions to offer deeper engagement. One such innovation transforming the automotive experience is Livery Studio — an immersive, real-time car customization platform designed by NXT Interactive.

Combining digital creativity, gamification, and interactive branding, Livery Studio puts design tools directly in the hands of users, enabling them to personalize vehicles with decals, textures, and their own names — all through a sleek touch-enabled interface. This innovative solution bridges the gap between automotive passion and digital expression, redefining how people interact with vehicles at events and exhibitions.

What is Livery Studio?

Livery Studio is a touchscreen-based digital customization experience that allows users to design and personalize a vehicle in real time. Think of it as a virtual paint shop meets gaming interface, tailored for automotive fans and event attendees.

Developed by NXT Interactive’s Saudi Arabia team, the solution transforms any event space, showroom, or fan engagement zone into a vibrant digital playground for car enthusiasts.

Whether it’s a luxury vehicle launch, motorsport event, or a brand activation in a mall, Livery Studio turns passive visitors into active creators.

How the Experience Works

The user journey within Livery Studio is intuitive, interactive, and fun — with real-time 3D feedback and multi-angle visualization. Here’s how it works:

1. Car Selection

Users start by choosing a car model from a range of high-fidelity 3D options displayed on a large 65” 4K touchscreen. These can be branded vehicles, popular sport models, or customized showcases.

2. Customization Interface

Once a car is selected, users dive into a drag-and-drop customization mode, where they can:

• Browse and apply pre-designed wraps or textured liveries

• Add decals like national flags, sponsor logos, flames, racing stripes, and more

• Type their name or initials using a virtual keyboard, select a font, adjust size, and position it on the vehicle

3. Live Preview

All changes reflect in real time on the 3D model, allowing users to rotate, zoom, and inspect their custom car from any angle.

4. Final Render

Upon completing the design, users can:

• Display their creation on a secondary screen as a "Showroom Highlight"

• Print a branded postcard of their car as a souvenir

Recent Project Deployment

Livery Studio recently made its debut during a high-profile automotive showcase in Riyadh, where the goal was to connect motorsport culture with digital interaction. Over the course of three days:

• 1,000+ users created and shared custom car designs

• The activation became the most visited booth at the venue

• Organizers captured lead data via email sign-ups, and social media buzz exploded with users sharing their designs online

Hardware Setup for Livery Studio

To ensure smooth, high-performance rendering and multi-user access, the following hardware was deployed:

• 65” 4K Touchscreen Display (IR or capacitive)

• High-End Workstation PC:

  1. Intel i7/i9 CPU

  2. NVIDIA RTX 3080+ GPU

  3. 32GB RAM

  4. 1TB SSD
     
     

• Secondary Display (optional for leaderboard or gallery view)

• Thermal/Inkjet Printer (optional for branded printouts)

• Wi-Fi Router or Networking Device

• Custom Kiosk Stand for housing all hardware securely
  
  

  This setup was designed for plug-and-play activation, ideal for high-traffic environments like malls, expos, or racing events.

Software Specifications

The Livery Studio experience is powered by Unity 3D, offering high-fidelity rendering and intuitive user interaction. Key software features include:

• 3D Model Rendering: Optimized vehicle models with support for layered decals, reflections, and real-time shaders

• Drag-and-Drop UI: Easily browse and place graphics, with tools for rotation, scaling, and removal

• Dynamic Text Editor: Customize text overlays with font, size, color, and placement control

• Snapshot & Sharing Tools: Export custom renders with branding; share via QR code or email

• Analytics Integration: Track most-used wraps, number of users, session durations, and emails collected

Why Livery Studio Works

Livery Studio transforms automotive engagement into a creative and social experience. It appeals to fans, families, and potential buyers by offering:

• Personal connection to vehicles through design

• Instant gratification with shareable outputs

• Lead generation opportunities through email capture

• Brand exposure via printed or digital takeaways

For event organizers and automotive brands, it’s more than a novelty — it’s a strategic tool to boost dwell time, collect data, and elevate brand recall.

In the evolving landscape of experiential marketing and digital automotive tech, Livery Studio offers a standout solution. It fuses design, interactivity, and personalization into a unified platform that not only entertains but also delivers tangible business value.

Whether you're launching a new vehicle, hosting a motorsport fan zone, or enhancing your showroom experience, Livery Studio puts the driver’s seat in your audience’s hands — quite literally.

Looking to bring Livery Studio to your next event or showroom? Contact NXT Interactive to explore custom builds and deployment options worldwide.