Jun 3, 2025
Image sourced from Google
Creating unforgettable, immersive event experiences is no longer optional—it's expected. At NXT Interactive, we specialize in fusing technology with storytelling to design next-generation brand experiences. One of our most eye-catching and innovative offerings is Floor Projection Mapping—an interactive visual installation that turns any floor into a digital playground.
Whether it’s for a product launch, experiential zone, retail activation, or exhibition entrance, NXT Interactive’s Floor Projection Mapping transforms how audiences engage with space and brand stories—literally from the ground up.
What Is Floor Projection Mapping?
Floor Projection Mapping is an advanced display solution that projects dynamic, interactive visuals onto the floor. Using motion sensors and high-lumen projectors, users can “step into” the content—activating animations, triggering effects, or simply walking through an immersive visual landscape.
With NXT Interactive’s custom development, the floor becomes a responsive environment—perfect for welcoming guests, guiding traffic, branding, or simply wowing your audience.
How It Works – Powered by NXT Interactive Technology
Our Floor Projection Mapping system is a combination of high-spec hardware and custom interactive software tailored to your theme or campaign message. Here’s what we use:
Hardware Setup by NXT Interactive:
1 x High-Lumen Short Throw Projector (5,000+ lumens)
Projects crisp visuals, even in bright ambient conditions.1 x Motion Sensor or Camera System
Tracks foot movement to trigger real-time animations.1 x Media Player or High-Performance Laptop
Runs the custom software and content smoothly.Mounting System
Ceiling-mounted or rig-based setup for accurate projection.Optional Touch-Free Add-ons
Add gesture-based control or proximity sensors for even more interactivity.1 x NXT Interactive On-Site Technician
For setup, calibration, and event-day support.
What Can Be Projected?
At NXT Interactive, our design team can create everything from abstract animations to branded storytelling scenes, including:
Water ripples or koi pond as guests walk in
Sparkling lights that follow users’ footsteps
Brand logos forming and dissolving with every step
Product highlights or campaign visuals triggered by motion
Interactive games or quizzes projected on the floor
Themed content (e.g., snow, fire, or flower petals)
Everything is fully customizable to your brand’s look, feel, and objective.
Why Use Floor Projection Mapping at Events?
✅ Instant WOW Factor
Few experiences draw attention like walking on a floor that reacts to your every step.
✅ Contactless & Hygienic
No touch needed—just motion. Perfect for modern, health-conscious audiences.
✅ Brand Differentiation
NXT Interactive’s floor projection solutions help you stand out in crowded expos and retail spaces.
✅ Scalable & Flexible
Can be used in small 2x2m entry points or large 10m+ zones depending on venue.
✅ Educational & Fun
Add gamified or educational elements to create learning-through-play zones.
Ideal For:
Grand entrances at exhibitions & conferences
Museum or retail walkthroughs
Product reveal zones
Brand activations
Fashion shows and red carpet events
Experiential marketing installations
Children’s areas in malls or education events
Wherever your audience walks, NXT Interactive’s Floor Projection Mapping makes it memorable.
Pricing & Packages
Cost can vary based on space size, animation complexity, and duration. Here's a rough estimate:
Basic 3x3m Setup for 3 Days:
SGD 5,000 – 7,000Mid-Size Interactive Zone (5x5m+) with Custom Animation:
SGD 10,000 – 15,000Large Format, Multi-Zone Floor Mapping or Gamified Experiences:
SGD 20,000 – 30,000+