Overview

Our client wanted to inspire a love for travel through a culturally immersive and family-friendly digital experience. The goal was to transport visitors to Switzerland — without leaving the Gardens by the Bay, Singapore — using the power of storytelling, gamification, and mobile technology. They needed a lightweight, app-free solution that could engage visitors, collect leads, and provide personalized takeaways.

Our Solution: “The Hidden Gem Discovery Game”

We designed a QR-powered interactive mobile web app that guided visitors through a playful, location-based journey across seven digital destinations — each representing a unique cultural or scenic highlight of Switzerland. The experience was designed to be educational, intuitive, and rewarding.

Interactive Swiss Map Adventure
The game revolved around a scrollable map that displayed seven iconic destinations. Each tap unlocked a location-specific mini-game or scan-to-collect challenge, tied to physical installations around the park.

• Tap-based or scan-based interactions tied to real-world props

• Mini-games that reflected cultural, geographical, or historical themes

• A floating treasure chest to show overall progress

• “Hint” button to guide users to the next location

Gamified Learning & Exploration
Each destination featured a unique interaction — from puzzles to quizzes to AR photo opportunities. These games were designed to educate and entertain.

• Quiz about major cities’ landmarks and history

• Puzzle game reconstructing a scenic mountain view

• Scan challenges linked to props (e.g., alphorns, travel passes, floral displays)

• AR-enabled postcard photo moments

Collect, Track & Win
Throughout the journey, users collected animated digital gems and cultural items that were visually tracked via a virtual passport and treasure chest.

Progression Mechanics:

• Each completed interaction added a stamp and item to their collection

• Once all seven were collected, users unlocked access to a digital takeaway

• Participation triggered entry into weekly and grand prize draws