Case Study
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Immersive Smile Transformation
Overview
Our client aimed to create a multi-zone, emotionally immersive journey that redefined how guests perceive dental treatments. The goal was to shift mindsets from clinical and procedural to personalized, aesthetic, and emotionally resonant, positioning the brand as a leader in dental innovation.
Our Solution: A Multi-Zone Smile Journey
We designed and deployed an interactive, hybrid digital-physical experience under the core theme:
“Discover. Design. Transform.”
The journey featured virtual avatars, AI-driven diagnostics, smile simulations, AR-enhanced experiences, and tactile displays — all contributing to a seamless, story-led flow that helped guests imagine their ideal smile.
Zone 1: VR Welcome – Meet Your Smile Concierge
Experience:
Guests were welcomed via VR headsets by a virtual smile concierge who introduced the story of transformation.
Features:
Cinematic brand journey
Real client stories
Guided by avatar built with Ready Player Me
Tech Used:
Meta Quest 2
Unity3D-based immersive storytelling
Impact:
Set an emotional tone from the first moment and elevated brand perception
Zone 2: Smile Simulation – Capture & Preview
Experience:
Guests took a live selfie using an iPad, which was instantly processed by AI to showcase a brighter, whiter smile.
Features:
Real-time smile transformation preview
Digital photo with share/download option
Tech Used:
DeepAR SDK for instant smile enhancement
AI processing on-device
Impact:
Created fun, shareable moments and gave guests a glimpse of possible outcomes
Zone 3: AI Diagnostics & Smile Design
Experience:
Guests uploaded their photo into a diagnostic interface that analyzed gum health, wear, and alignment.
Features:
Annotated overlays
Personalized treatment suggestions with solution cards
Tech Used:
Custom AI or Dynasmile API
Impact:
Provided clarity and personalization around complex dental choices
Zone 4A: Veneers Journey – 3-Step Video Showcase
Experience:
Guests explored veneer treatments across Before, During, and After stages through a simple, intuitive touchscreen interface.
Features:
Click-to-view video stories
Educational yet emotionally compelling visual content
Tech Used:
React-based kiosk interface
Impact:
Demystified veneer treatments and helped guests visualize the transformation journey
Zone 4B: Veneer Style Selector + Whitening AR
Experience:
Guests selected their smile style (Natural, Ultra Natural, Hollywood) and previewed whitening effects in real time using AR.
Features:
Interactive smile style quiz
AR-powered smile preview with photo capture
Tech Used:
DeepAR SDK for whitening overlay
Impact:
Made the selection process feel personalized and visually rewarding
Zone 5: Clear Aligners Progression
Experience:
Users engaged with an interactive slider that showed weekly smile changes from real aligner usage.
Features:
Step-by-step progress simulation
Day-in-the-life style video stories
Tech Used:
Touchscreen interface with visual simulation engine
Impact:
Helped guests grasp long-term benefits of invisible aligners in a single interaction
Zone 6: Tooth Replacement & Sedation Explorer
Experience:
A WebGL interface allowed guests to explore various tooth replacement options (implants, bridges, dentures) and sedation methods.
Features:
Interactive diagrams and testimonials
Sedation comfort slider
Tech Used:
WebGL-based 3D tool
Impact:
Offered a tactile and calming understanding of potentially intimidating procedures
Tech Stack Overview
Smile Simulation: DeepAR SDK
AI Diagnostics: Dynasmile or Custom AI
Avatar VR: Unity3D and Ready Player Me
UI Interfaces: React (Tablet), WebGL (Kiosk), Unity (VR)
Hardware: iPads, Meta Quest 2, Touchscreens, Laptops, HD Cameras
The Impact
The Smile Journey activation successfully blended emotional storytelling with cutting-edge technology to create a memorable, future-forward dental experience. Participants were engaged, informed, and inspired to see dental care as a lifestyle transformation rather than a clinical necessity.
Outcomes Included:
High engagement at each station
Increased treatment interest and inquiries
Shareable moments captured through AR and VR
Enhanced brand loyalty and positioning as a premium provider
Conclusion
This project demonstrated the power of combining AI, AR, and immersive media to communicate complex healthcare solutions in a personal and emotional way. By allowing guests to explore, imagine, and design their ideal smile, we helped our client build stronger trust and connection — one smile at a time.