Case Study

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Immersive Smile Transformation

Immersive Smile Transformation

Immersive Smile Transformation

Immersive Smile Transformation

AI avatar photobooth
AI avatar photobooth
AI avatar photobooth

Overview

Our client aimed to create a multi-zone, emotionally immersive journey that redefined how guests perceive dental treatments. The goal was to shift mindsets from clinical and procedural to personalized, aesthetic, and emotionally resonant, positioning the brand as a leader in dental innovation.

Our Solution: A Multi-Zone Smile Journey

We designed and deployed an interactive, hybrid digital-physical experience under the core theme:
“Discover. Design. Transform.”

The journey featured virtual avatars, AI-driven diagnostics, smile simulations, AR-enhanced experiences, and tactile displays — all contributing to a seamless, story-led flow that helped guests imagine their ideal smile.

Zone 1: VR Welcome – Meet Your Smile Concierge
Experience:
Guests were welcomed via VR headsets by a virtual smile concierge who introduced the story of transformation.

Features:

  • Cinematic brand journey

  • Real client stories

  • Guided by avatar built with Ready Player Me

Tech Used:

  • Meta Quest 2

  • Unity3D-based immersive storytelling

Impact:
Set an emotional tone from the first moment and elevated brand perception

Zone 2: Smile Simulation – Capture & Preview
Experience:
Guests took a live selfie using an iPad, which was instantly processed by AI to showcase a brighter, whiter smile.

Features:

  • Real-time smile transformation preview

  • Digital photo with share/download option

Tech Used:

  • DeepAR SDK for instant smile enhancement

  • AI processing on-device

Impact:
Created fun, shareable moments and gave guests a glimpse of possible outcomes

Zone 3: AI Diagnostics & Smile Design
Experience:
Guests uploaded their photo into a diagnostic interface that analyzed gum health, wear, and alignment.

Features:

  • Annotated overlays

  • Personalized treatment suggestions with solution cards

Tech Used:

  • Custom AI or Dynasmile API

Impact:
Provided clarity and personalization around complex dental choices

AI avatar photobooth
AI avatar photobooth
AI avatar photobooth

Zone 4A: Veneers Journey – 3-Step Video Showcase
Experience:
Guests explored veneer treatments across Before, During, and After stages through a simple, intuitive touchscreen interface.

Features:

  • Click-to-view video stories

  • Educational yet emotionally compelling visual content

Tech Used:

  • React-based kiosk interface

Impact:
Demystified veneer treatments and helped guests visualize the transformation journey

Zone 4B: Veneer Style Selector + Whitening AR
Experience:
Guests selected their smile style (Natural, Ultra Natural, Hollywood) and previewed whitening effects in real time using AR.

Features:

  • Interactive smile style quiz

  • AR-powered smile preview with photo capture

Tech Used:

  • DeepAR SDK for whitening overlay

Impact:
Made the selection process feel personalized and visually rewarding

AI avatar photobooth
AI avatar photobooth
AI avatar photobooth

Zone 5: Clear Aligners Progression
Experience:
Users engaged with an interactive slider that showed weekly smile changes from real aligner usage.

Features:

  • Step-by-step progress simulation

  • Day-in-the-life style video stories

Tech Used:

  • Touchscreen interface with visual simulation engine

Impact:
Helped guests grasp long-term benefits of invisible aligners in a single interaction

Zone 6: Tooth Replacement & Sedation Explorer
Experience:
A WebGL interface allowed guests to explore various tooth replacement options (implants, bridges, dentures) and sedation methods.

Features:

  • Interactive diagrams and testimonials

  • Sedation comfort slider

Tech Used:

  • WebGL-based 3D tool

Impact:
Offered a tactile and calming understanding of potentially intimidating procedures

AI avatar photobooth
AI avatar photobooth
AI avatar photobooth

Tech Stack Overview

  • Smile Simulation: DeepAR SDK

  • AI Diagnostics: Dynasmile or Custom AI

  • Avatar VR: Unity3D and Ready Player Me

  • UI Interfaces: React (Tablet), WebGL (Kiosk), Unity (VR)

  • Hardware: iPads, Meta Quest 2, Touchscreens, Laptops, HD Cameras

The Impact
The Smile Journey activation successfully blended emotional storytelling with cutting-edge technology to create a memorable, future-forward dental experience. Participants were engaged, informed, and inspired to see dental care as a lifestyle transformation rather than a clinical necessity.

Outcomes Included:

  • High engagement at each station

  • Increased treatment interest and inquiries

  • Shareable moments captured through AR and VR

  • Enhanced brand loyalty and positioning as a premium provider

Conclusion
This project demonstrated the power of combining AI, AR, and immersive media to communicate complex healthcare solutions in a personal and emotional way. By allowing guests to explore, imagine, and design their ideal smile, we helped our client build stronger trust and connection — one smile at a time.

Visit Us

Visit our office at Mohamed Sultan Road and take a closer look at our innovative experience solutions transforming industries.

Contact Us

Feel free to reach us at

info@nxtinteractive.com

Visit Us

Visit our office at Mohamed Sultan Road and take a closer look at our innovative experience solutions transforming industries.

Contact Us

Feel free to reach us at

info@nxtinteractive.com

Visit Us

Visit our office at Mohamed Sultan Road and take a closer look at our innovative experience solutions transforming industries.

Contact Us

Feel free to reach us at

info@nxtinteractive.com

© 2025 - NXT Interactive Pte. Ltd.

© 2025 - NXT Interactive Pte. Ltd.

© 2025 - NXT Interactive Pte. Ltd.