Case Study
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Interactive Gift Card Recommender
UX UI
Event Tech
Interactive Exhibit
Overview
Project Objective
Our client aimed to transform the traditional gift card selection process into an emotionally engaging and personalized in-store experience. The goal was to help customers select the perfect gift through a light-touch, interactive journey while subtly capturing preference data for future marketing engagement.
Our Solution: A Smart, Story-Led Gift Journey
We created a touchscreen-based interactive experience that guided customers through a playful, guided journey to find the right gift card — based on the personality, preferences, and relationship of the recipient.
This experience was installed on-site and designed to feel human, intuitive, and meaningful — encouraging thoughtful purchases while staying on-brand with the client’s values.
Experience Flow Overview
Welcome Screen
Customers are invited to “Start Your Gift Journey” on a large touchscreen interface, setting the tone for an engaging discovery experience.Who’s the Gift For?
Quick persona selection:Partner
Friend
Family Member
Colleague
Price Range Selector
Customers choose a spending bracket to narrow down recommendations:$25–$50
$51–$100
$101–$200
Personality Quiz
A light, friendly quiz to understand the recipient’s vibe:Style: Adventurous, Minimalist, Cultured, Eco-conscious
Interests: Food & Wine, Self-care, Tech, Sustainability
Celebration Style: Big Gathering, Solo Retreat, Experience-Focused
AI-Powered Suggestion
Using real-time inputs and past trend logic, the system recommends a gift card aligned with the recipient’s personality and the selected budget.Optional Add-Ons
“Surprise Me” Mode for indecisive shoppers
Seasonal themes like Valentine’s, Earth Day, or Holiday editions
Final Recommendation Screen
A visually styled screen summarizes:Recipient persona
Gift card theme and value
Optional message
Includes a QR code or reference code for cashier processing.
Optional Data Capture
A light, friendly form:Name
Email (for digital receipt or promotions)
Consent checkbox for future updates
Deployment Environment
Installed as a plug-and-play unit within a retail store, the experience was built for short-term event activation.
Inclusions:
55” touchscreen display
High-performance laptop for content delivery
Setup support and ground staff
Kiosk logistics assistance
Technology Stack
Frontend: Custom-built React-based kiosk app
AI Engine: Rules-based gift logic with option for AI fine-tuning over time
Backend: Google Firebase for data handling, user session, and QR generation
Analytics: Built-in dashboard for gift trends, quiz responses, and opt-in stats
Compliance & Data Protection
Light, opt-in only data capture (Name and Email)
Secure backend handling of session data
GDPR and PDPA compliant storage
Optional marketing entry (e.g., “Win a $50 card” sweepstake)
The Impact
The interactive experience successfully turned a static gift card wall into a delightful journey of discovery. Customers felt guided and inspired, making the act of gifting more personal, fun, and thoughtful.
Key Outcomes:
Increased engagement time in-store
Better gift satisfaction among customers
Lead generation through soft opt-in prompts
Differentiation through a branded tech-first retail touchpoint
Conclusion
This project showcased how conversational personalization and guided UI can elevate even the simplest in-store decisions. With this interactive recommender, we helped make gifting a joyful, thoughtful experience — while enabling our client to connect with customers in a meaningful and data-smart way.
