Case Study
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Interactive Gift Card Recommender
Overview
Project Objective
Our client aimed to transform the traditional gift card selection process into an emotionally engaging and personalized in-store experience. The goal was to help customers select the perfect gift through a light-touch, interactive journey while subtly capturing preference data for future marketing engagement.
Our Solution: A Smart, Story-Led Gift Journey
We created a touchscreen-based interactive experience that guided customers through a playful, guided journey to find the right gift card — based on the personality, preferences, and relationship of the recipient.
This experience was installed on-site and designed to feel human, intuitive, and meaningful — encouraging thoughtful purchases while staying on-brand with the client’s values.
Experience Flow Overview
Welcome Screen
Customers are invited to “Start Your Gift Journey” on a large touchscreen interface, setting the tone for an engaging discovery experience.Who’s the Gift For?
Quick persona selection:Partner
Friend
Family Member
Colleague
Price Range Selector
Customers choose a spending bracket to narrow down recommendations:$25–$50
$51–$100
$101–$200
Personality Quiz
A light, friendly quiz to understand the recipient’s vibe:Style: Adventurous, Minimalist, Cultured, Eco-conscious
Interests: Food & Wine, Self-care, Tech, Sustainability
Celebration Style: Big Gathering, Solo Retreat, Experience-Focused
AI-Powered Suggestion
Using real-time inputs and past trend logic, the system recommends a gift card aligned with the recipient’s personality and the selected budget.Optional Add-Ons
“Surprise Me” Mode for indecisive shoppers
Seasonal themes like Valentine’s, Earth Day, or Holiday editions
Final Recommendation Screen
A visually styled screen summarizes:Recipient persona
Gift card theme and value
Optional message
Includes a QR code or reference code for cashier processing.
Optional Data Capture
A light, friendly form:Name
Email (for digital receipt or promotions)
Consent checkbox for future updates
Deployment Environment
Installed as a plug-and-play unit within a retail store, the experience was built for short-term event activation.
Inclusions:
55” touchscreen display
High-performance laptop for content delivery
Setup support and ground staff
Kiosk logistics assistance
Technology Stack
Frontend: Custom-built React-based kiosk app
AI Engine: Rules-based gift logic with option for AI fine-tuning over time
Backend: Google Firebase for data handling, user session, and QR generation
Analytics: Built-in dashboard for gift trends, quiz responses, and opt-in stats
Compliance & Data Protection
Light, opt-in only data capture (Name and Email)
Secure backend handling of session data
GDPR and PDPA compliant storage
Optional marketing entry (e.g., “Win a $50 card” sweepstake)
The Impact
The interactive experience successfully turned a static gift card wall into a delightful journey of discovery. Customers felt guided and inspired, making the act of gifting more personal, fun, and thoughtful.
Key Outcomes:
Increased engagement time in-store
Better gift satisfaction among customers
Lead generation through soft opt-in prompts
Differentiation through a branded tech-first retail touchpoint
Conclusion
This project showcased how conversational personalization and guided UI can elevate even the simplest in-store decisions. With this interactive recommender, we helped make gifting a joyful, thoughtful experience — while enabling our client to connect with customers in a meaningful and data-smart way.