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Case Study

Magical Mobile Adventure with WebAR

UX UI

Augmented Reality

Overview

Project Objective
Our client envisioned a mobile-based campaign that would excite families and build anticipation for an upcoming travel event. The aim was to create a citywide digital journey that encourages family engagement, social sharing, and culminates in footfall at a final event. They sought a no-download, browser-based solution that seamlessly merges the joy of discovery with the magic of storytelling.

Our Solution: The “Magic Van” WebAR Adventure
To bring this to life, we developed a WebAR-powered mobile adventure centered around a roaming van wrapped in immersive artwork. The experience was accessible entirely through a mobile browser by scanning QR codes or clicking digital campaign links.

Real-Time Van Tracker
Users were invited to follow a live map that displayed the van’s journey across iconic family-friendly locations in Sydney.

Features Included:

Real-time GPS tracking
Custom pins showing current and upcoming van stops
Tap-to-watch teaser videos
Social-shareable map links with branded previews

Meet Magical Characters in AR
When users visited the van, they could scan the on-vehicle artwork to unlock WebAR experiences.

AR Highlights:

Location-based character encounters (animated figures or portals)
Themed AR selfie moments
Instant social sharing with branded overlays and hashtags
A digital stamp awarded for each completed AR interaction

Overview

Our client sought a new way to enhance the customer dining journey using AI—one that could personalize food recommendations not just by dietary restrictions or cuisine, but by how people feel. The goal was to reduce menu overwhelm, create a memorable experience, and encourage emotional connection with the brand.

Our Solution: A Conversational AI That Feeds Your Mood
We developed a mood-based conversational recommender system: an intuitive AI chatbot that engages customers in a friendly, lightweight conversation and returns meal suggestions tailored to their mood, energy level, and preferences.
Accessible via touchscreen kiosks or mobile apps, this experience bridges emotional intelligence with culinary delight.

How It Works

Upon launching the app or kiosk, the user is greeted by a chatbot that leads with empathy. Instead of asking what the user wants to eat, it begins with how they feel.

Conversation Flow

“How are you feeling right now?”
(Happy / Sad / Anxious / Low Energy)
“What’s your energy level like today?”
(Low / Medium / High)
“Do you have any dietary restrictions or allergies?”
“Craving anything in particular?”

The AI interprets user input using NLP sentiment analysis and applies mood-to-meal mapping to recommend food options that satisfy both emotional and physical needs.

Demo

Optional Treasure Hunt Around the Van
For deeper engagement, users could join an optional AR treasure hunt.

Mechanics Included:

Scan stickers or AR elements embedded on or around the van
Tap-to-collect style game with animated feedback
Hints and a local area mini-map
Completion earned additional digital rewards

Digital Stamp Passport
Every interaction contributed to a digital progress system built into the mobile experience.

Features:

QR code-based stamp collection at each van location
A personalized passport showing characters met, treasures found, and dates visited
Visible progress bar unlocking milestone rewards
Data integration with the travel platform’s CRM for user tracking and reward redemption

Earn Real-World Rewards
Users were incentivized to participate throughout the campaign with escalating rewards.

Reward Tiers:

1 stamp = themed digital sticker
3 stamps = branded merchandise
5 stamps = unlock a final grand prize, redeemable at the closing event

The passport was designed to guide users toward the campaign finale — creating anticipation and motivation.

Share the Magic
Users could revisit and share their captured AR selfies via a built-in gallery.

Tools Provided:

Disney-inspired selfie frames
Direct social sharing to Instagram, Facebook, and WhatsApp
Campaign hashtags auto-tagged for social media contests and visibility

Core Technologies Deployed

WebAR Platform: Browser-based AR using commercial SDK license
Live GPS Tracker: Real-time backend vehicle tracking
CMS Dashboard: Custom-built content management for pin updates, AR content, and reporting
CRM Integration: User data, stamp progress, and reward eligibility linked to client accounts

The Impact
By blending live tracking, WebAR storytelling, and gamified mechanics, this activation offered an innovative family adventure across Sydney. It generated excitement over multiple weekends, encouraged physical participation, and organically funneled families toward the final event.

Key Outcomes:

Increased family engagement across digital and physical touchpoints
High rates of social media sharing with branded content
Meaningful reward collection driving footfall to the event finale
Valuable user data collection tied to CRM for future retargeting

Conclusion
This project demonstrates how location-based storytelling and WebAR can transform everyday urban spaces into interactive adventures. By designing a frictionless, browser-first experience, we connected families to a brand narrative in a playful and purposeful way — all while driving real-world engagement, loyalty, and brand love.