The HSBC touchscreen-based interactive library includes a number of features that make it a valuable tool for service marketing. These features include:

• Immersive and interactive experience: Touchscreen interactive digital libraries allow users to explore digital content in a more immersive and interactive way. They can zoom in on images, pan around 360-degree videos, and even interact with virtual exhibits.

• Accessible to all: Touchscreen interactive digital libraries are accessible to people of all ages and abilities. They can be used by people with disabilities, people who are not familiar with computers, and even young children.

• Scalable: Touchscreen interactive digital libraries can be scaled to meet the needs of any library. They can be used to create small, localized libraries or large, national libraries.

• Cost-effective: Touchscreen interactive digital libraries are a cost-effective way to provide access to digital content. They can be used to replace traditional print materials, which can be expensive to purchase and maintain.

• Efficient: Touchscreen interactive digital libraries are an efficient way to manage digital content. They can be used to catalog and organize content, as well as to track usage and provide recommendations.