Completed a unique outdoor campaign to promote a brand of detergents . With the aim of continuing to support its latest relaunch and its promotional campaign, the brand has turned to the IWALL interactive mupis to develop a movement control game inspired by the popular "Simon Says...".

As in the game, the digital mupi handed out three color sequences that, once the player guessed correctly, the muppi dispensed vouchers with discounts and the chance to win a weekend getaway.

In this way, in addition to reinforcing the brand's logo, the campaign sought to move away from the usual communication used for detergents with a creative and unconventional action, also attracting a younger audience.

Developed by NXT Interactive , the campaign has been launched in shopping centers in Singapore with 14 interactive muppis from IWALL.