Projects
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Airport Runner – Motion-sensor Game Experience
The Brief
Playmakers approached NXT Interactive with the vision to create an immersive motion-controlled gaming experience that would engage audiences through physical interaction, energy, and fun. The concept revolved around an airport-themed runner game, where participants would physically control their avatar’s movement—mirroring their own actions on-screen—as they navigated obstacles and collected bonus items. The game also needed to inform users subtly about travel essentials, presented through an exciting, high-paced experience.
Our Solution
NXT Interactive developed Airport Runner, a motion-sensored 3D running game projected on a large-format landscape LED screen. Players stood in front of the screen, where a motion sensor tracked their movements in real time—allowing them to control their on-screen avatar by physically moving left or right.
Before the game began, users entered their details (name, phone number, and email) and selected a 3D male or female avatar. A short tutorial introduced them to the game mechanics—how to move, collect items, and avoid obstacles—ensuring every participant could jump right into the action.
Once the game started, players had one minute to collect as many bonus items as possible while avoiding obstacles scattered along the airport path. Each bonus or obstacle represented common travel items—symbolizing what to carry or avoid when traveling.
The goal: earn the highest score before the timer or the player’s three lives ran out.
Key Features
Motion-Controlled Gameplay
Players used their body movements to steer the avatar across three lanes of airport pathways. Stepping right or left made the avatar move in the same direction, creating a highly engaging physical experience.Timed Challenge
Each game lasted 60 seconds, pushing players to maximize their score by collecting valuable items and staying alert to avoid obstacles.Bonus and Obstacle Items
Bonus Items (+ Points): Passport, boarding pass, travel pillow, sunglasses — essential travel items that increased the score.
Obstacle Items (- Points): Open suitcases and trolleys reduced points and cost players one life upon collision. Losing all three lives or running out of time ended the game.
Scoring and Leaderboard
The player’s final score was determined by the total points earned from bonus items minus any penalties from obstacles. The leaderboard displayed top scorers in real time, encouraging friendly competition among participants.Visual Design and Immersion
Set inside a beautifully rendered 3D airport environment, the game featured dynamic lighting, uplifting animations upon gaining points, and authentic ambient sounds, making players feel as though they were truly racing through a terminal.
Event Setup
The installation featured:
A large landscape LED screen for immersive gameplay display.
Motion sensors positioned to track full-body movements with high accuracy.
Leaderboard display integrated into the game interface.
The setup was designed to handle continuous play throughout high-traffic event days, ensuring smooth performance and easy participant flow.
Outcome
The Airport Runner delivered a captivating, high-energy experience that combined physical interaction, gamification, and brand storytelling.
Participants were drawn in by the visual appeal of the LED display and stayed for the competitive thrill of improving their scores. The activation proved to be a crowd favorite, drawing consistent engagement and creating memorable moments that reflected Playmakers’ commitment to innovative, interactive experiences that bridge technology and play.
Key Features
Immersive VR Surgical Environment
The experience transported users inside the human body, where they could see a highly detailed 3D environment of organs, blood vessels, and nerves in motion.
Precision-Based Gameplay
Users aimed and locked onto target hotspots representing key ligation points on virtual organs. Their accuracy, speed, and control were continuously tracked throughout the challenge.
Tool-Specific Simulation
The experience highlighted the unique features and ergonomics of the Weck™ Clip Appliers and Hem-o-lok™ Locking Ligation System, providing a tactile demonstration of their efficiency and precision.
Timed Challenge Mode
Each session ran on a time limit, pushing users to act quickly yet precisely. The dynamic scoring system rewarded careful targeting and penalized rushed or inaccurate actions.
Real-Time Scoring & Feedback
At the end of the challenge, participants received an instant performance summary displaying their precision score, reaction time, and accuracy percentage.
Leaderboard Integration
A live leaderboard displayed top scorers, encouraging friendly competition among participants and driving repeat engagement throughout the event.
Event Setup
The experience was deployed using high-performance VR headsets and hand controllers, optimized for fluid motion tracking and low latency to ensure smooth, realistic interaction. Each setup included:
VR headset with motion-tracked controllers for full spatial interaction
High-end workstation running the simulation software
4K display screens mirroring live gameplay for audience viewing
Event staff to guide users and manage leaderboard tracking
The modular setup was designed for easy transport, quick assembly, and efficient throughput—ideal for trade shows, conferences, and medical expos.
Outcome
The Teleflex VR Surgical Challenge became a standout activation at medical conferences, captivating healthcare professionals with its mix of realism, interactivity, and competition.
Participants experienced the Weck™ and Hem-o-lok™ systems in an entirely new way—through immersive gameplay that demonstrated the tools’ performance and precision in a memorable, hands-on format.
The challenge reinforced Teleflex’s position as a forward-thinking innovator in medical technology, leveraging VR gamification to educate, engage, and inspire professionals across the healthcare industry.