Projects
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Tangible Touch Table Experience
Project Objective
The aim of the project was to create an interactive, intuitive and highly engaging platform that:
Encourages hands-on exploration
Presents information in a playful yet structured format
Strengthens brand presence through a multi-sensory experience
Makes complex content easy to understand through physical-digital engagement
NXT Interactive designed the Tangible Touch Table as an iconic centrepiece for the client’s space — an installation meant to attract visitors, spark curiosity, and drive deeper understanding.
How It Works: The Technology Behind the Experience
1. Tangible Object Recognition
Each physical token (e.g., pucks, markers, mini objects) carries a unique identifier.
When placed on the table:
The system detects its position
Recognises what token it is
Triggers relevant on-screen content
This could be videos, 3D models, infographics, text, animations, or transitions.
2. Large Multi-Touch Surface
High-resolution interactive table surface supports:
Multi-touch
Multi-user interaction
Smooth gesture-based navigation
Participants can pinch, zoom, drag, rotate and explore in groups.
3. Real-Time Interactive Engine
Built using custom software (e.g., Unity, Unreal, or proprietary engines), the system:
Responds instantly to physical movement
Animates transitions smoothly
Displays layered content interactively
The experience feels fluid, modern, and natural.
4. Custom Interface Design
NXT Interactive created:
Bespoke UI layouts
Brand-consistent imagery
Dynamic motion graphics
Engaging transitions
Everything was crafted to reflect the client’s visual identity.
Key Features of the Tangible Touch Table
Multi-User Collaboration
Multiple users can interact simultaneously, making it ideal for:
Museums
Corporate showrooms
Innovation labs
Sales center
Exhibitions
Physical-to-Digital Storytelling
Each physical token represents a theme, product, concept or location.
As users move the objects, the table responds — creating a memorable learning journey.
High Engagement & Retention
Tactile + visual + interactive = deep recall.
People love touching, experimenting, and discovering.
Scalable & Customizable
The experience can be:
Expanded with more tokens
Updated with new content
Skinned with different themes
Installed in various table sizes
Analytics-Ready
Optional back-end integration allows:
Tracking interactions
Identifying user patterns
Measuring token usage
Capturing dwell time
Perfect for events where insights matter.
What Visitors Experienced
The installation acted as a digital storytelling hub.
Visitors could place different objects on the table to explore:
Brand history & milestones
Product lines & specifications
Interactive 3D models
Process flows
Maps & timelines
Simulations or animations
The experience created moments of surprise, curiosity, and collaboration — turning passive visitors into active participants.
NXT Interactive’s Role
NXT Interactive provided an end-to-end solution:
Concept development
UI/UX design
Content creation
Software development
Object recognition integration
Hardware deployment
Testing & on-site installation
Event support and maintenance
The project demonstrated NXT’s expertise in blending physical interaction with immersive digital technology — creating a solution that feels futuristic, intuitive, and unforgettable.
Impact & Outcome
The Tangible Touch Table became one of the most talked-about features of the event/space. It delivered:
Higher footfall
Longer visitor engagement time
Increased understanding of complex content
Strong social-media-friendly moments
A premium, futuristic brand perception
It proved that interactive tangible technology can transform how audiences consume stories, learn, and make decisions.
