Projects
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Interactive Design Your Poster
The Brief
In a time when misinformation spreads faster than truth, Reuters wanted to create an experience that would educate and engage audiences on the importance of fact-checking and media literacy—the very foundation of the Reuters brand.
The goal was to design an interactive challenge that allows users to experience the work of a journalist firsthand—investigating, verifying, and publishing accurate information in a fast-paced, competitive environment.
The challenge had to be both educational and experiential, showcasing Reuters’ global commitment to truth and accuracy, while appealing to a digitally savvy audience in an event setting.
Our Solution
NXT Interactive collaborated with Reuters to develop the Reuters Fact Check Challenge – “Truth Is Your Tool”, a web-based gamified experience that puts users in the role of a fact-checking journalist.
Accessible via smartphone or event tablets, participants entered their names and began a timed challenge designed to test their ability to spot fake news and verify facts. Each round presented a realistic news scenario—ranging from manipulated images and misleading headlines to AI-generated content and inaccurate dates.
Users were prompted to identify the misinformation, select the correct verification tool, and confirm the truth as quickly as possible. The faster and more accurate the response, the higher the player ranked on the leaderboard.
To make the experience more engaging, hints were available but came with a 10-second time penalty, forcing users to balance accuracy and speed under pressure—just like a real journalist.
Once a player successfully completed a challenge, the system generated a Fact Check Card featuring:
The player’s name and initials (or photo if uploaded)
The fake news item analyzed
A verified statement clearly outlining what was false and why
This personalized card was then published in real time to the Global Wall—a large LED display featuring an interactive globe that visualized fact-checking achievements from participants around the world. The wall symbolized how Reuters verifies and corrects misinformation globally with speed, accuracy, and integrity.
Key Features
Web-Based Interactive Platform
The challenge was designed as a responsive web app, accessible across mobile devices and event tablets with no installation required, ensuring frictionless participation.
Timed Fact-Checking Gameplay
Users assessed news stories under a time limit, racing to identify fake elements and verify them correctly using one of several fact-checking tools.
Penalty and Hint System
Participants could take hints for difficult scenarios but incurred a 10-second penalty, adding a strategic dimension to the game.
Leaderboard Integration
Player performance was tracked in real time. The leaderboard displayed top scorers based on speed and accuracy, driving engagement and competition throughout the event.
Global Wall Visualization
The experience culminated in a massive LED installation showcasing a rotating 3D globe populated with fact-check achievements from users, symbolizing Reuters’ global fact-checking network.
Personalized Fact Check Card
At the end of each challenge, players received a custom card highlighting their verified result and contribution to the truth—reinforcing a sense of accomplishment and awareness.
Event Setup
The activation featured:
Tablet and stands for individual participation
A web app accessible on personal phones via QR codes
A large LED wall screen for the Global Fact Check visualization
A connected leaderboard system for real-time tracking and updates
This setup allowed seamless scalability for high-traffic environments, ensuring maximum throughput and engagement.
Outcome
The Reuters Fact Check Challenge successfully turned media literacy into an interactive and memorable experience, emphasizing the brand’s dedication to accuracy and integrity.
Participants not only learned to spot misinformation but also understood the meticulous process Reuters employs to verify facts worldwide.
By blending education, technology, and gamification, the activation created an impactful connection between participants and the Reuters brand, transforming passive awareness into active engagement.
The experience stood as a powerful reminder that in today’s information landscape, truth remains the most important tool.