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Toss Tac Toe: Play, Throw, and Brand Your Win
Two players step into the play zone, each armed with soft balls and ready to represent their side — or in this case, their brand icons. As they throw, the system’s impact recognition sensors detect every hit, lighting up the targeted grid space instantly with animated product visuals and celebratory effects. A successful hit adds the brand’s element to the grid. The first player to align three branded icons in a row wins, while the crowd cheers on. Every match becomes a live brand story, merging play, strategy, and visual excitement in one smooth motion.
Key Features
Phygital Gameplay: Combines real throwing actions with immersive digital visuals for hands-on engagement.
Custom Brand Integration: Replace traditional X’s and O’s with brand-specific visuals — from product icons to campaign imagery.
Real-Time Impact Recognition: Motion and pressure sensors detect each soft ball hit with instant feedback.
Immersive Visuals & Sound: Vibrant animations and sound cues enhance every throw and victory moment.
Event-Friendly Design: Quick to learn, fun to watch, and ideal for all age groups.
Branded Competition Mode: Allows two teams or players to compete using different brand visuals.
Technology & Setup
Pressure & Motion Sensing Grid: Tracks precise ball impact zones across the screen.
High-Definition LED Display: Displays crisp visuals with responsive touchless interactivity.
Custom Game Engine: Handles impact detection, scoring, and dynamic visual updates in real time.
Plug-and-Play Installation: Optimized for events, malls, or brand activations with modular setup options.
Customizable UI & Themes: Allows full visual branding, animation, and sound alignment with marketing campaigns.
Toss Tac Toe transforms a nostalgic game into a brand-powered attraction that’s both physical and digital, personal and public. Whether it’s a car launch, food festival, or corporate showcase, it invites participants to play, connect, and compete using the brand itself — turning every throw into an unforgettable moment of fun, strategy, and engagement.
Key Features
Immersive VR Surgical Environment
The experience transported users inside the human body, where they could see a highly detailed 3D environment of organs, blood vessels, and nerves in motion.
Precision-Based Gameplay
Users aimed and locked onto target hotspots representing key ligation points on virtual organs. Their accuracy, speed, and control were continuously tracked throughout the challenge.
Tool-Specific Simulation
The experience highlighted the unique features and ergonomics of the Weck™ Clip Appliers and Hem-o-lok™ Locking Ligation System, providing a tactile demonstration of their efficiency and precision.
Timed Challenge Mode
Each session ran on a time limit, pushing users to act quickly yet precisely. The dynamic scoring system rewarded careful targeting and penalized rushed or inaccurate actions.
Real-Time Scoring & Feedback
At the end of the challenge, participants received an instant performance summary displaying their precision score, reaction time, and accuracy percentage.
Leaderboard Integration
A live leaderboard displayed top scorers, encouraging friendly competition among participants and driving repeat engagement throughout the event.
Event Setup
The experience was deployed using high-performance VR headsets and hand controllers, optimized for fluid motion tracking and low latency to ensure smooth, realistic interaction. Each setup included:
VR headset with motion-tracked controllers for full spatial interaction
High-end workstation running the simulation software
4K display screens mirroring live gameplay for audience viewing
Event staff to guide users and manage leaderboard tracking
The modular setup was designed for easy transport, quick assembly, and efficient throughput—ideal for trade shows, conferences, and medical expos.
Outcome
The Teleflex VR Surgical Challenge became a standout activation at medical conferences, captivating healthcare professionals with its mix of realism, interactivity, and competition.
Participants experienced the Weck™ and Hem-o-lok™ systems in an entirely new way—through immersive gameplay that demonstrated the tools’ performance and precision in a memorable, hands-on format.
The challenge reinforced Teleflex’s position as a forward-thinking innovator in medical technology, leveraging VR gamification to educate, engage, and inspire professionals across the healthcare industry.