Projects
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VR Surgical Challenge – Test Your Precision
The Brief
Teleflex, a global leader in medical technologies, approached NXT Interactive to design an immersive and interactive VR experience that would bring their Weck™ Clip Appliers and Hem-o-lok™ Locking Ligation System to life in a high-impact, educational, and competitive format.
The goal was to create a hands-on surgical challenge that allowed healthcare professionals and event attendees to test their precision, timing, and control using Teleflex’s signature surgical instruments—within a gamified virtual environment.
The challenge needed to strike the right balance between medical authenticity and interactive engagement, giving users a realistic sense of surgical precision while keeping the experience approachable, intuitive, and thrilling.
Our Solution
NXT Interactive developed a custom-built Virtual Reality experience that transformed Teleflex’s surgical instruments into an interactive, skill-based challenge. Using VR motion controllers, participants were invited to “aim and lock” onto designated anatomical hotspots at the Human organs, virtually inside the human body, mimicking the dexterity required in real surgical procedures.
Each round tested users’ accuracy, speed, and timing as they used the Weck™ Clip Appliers and Hem-o-lok™ System to perform virtual ligations and placements under time constraints. With every successful target hit, users earned points that contributed to their overall performance score.
The result was a dynamic and competitive simulation that not only showcased the precision and reliability of Teleflex tools but also turned complex surgical techniques into an engaging and memorable brand experience.
Key Features
Immersive VR Surgical Environment
The experience transported users inside the human body, where they could see a highly detailed 3D environment of organs, blood vessels, and nerves in motion.Precision-Based Gameplay
Users aimed and locked onto target hotspots representing key ligation points on virtual organs. Their accuracy, speed, and control were continuously tracked throughout the challenge.Tool-Specific Simulation
The experience highlighted the unique features and ergonomics of the Weck™ Clip Appliers and Hem-o-lok™ Locking Ligation System, providing a tactile demonstration of their efficiency and precision.Timed Challenge Mode
Each session ran on a time limit, pushing users to act quickly yet precisely. The dynamic scoring system rewarded careful targeting and penalized rushed or inaccurate actions.Real-Time Scoring & Feedback
At the end of the challenge, participants received an instant performance summary displaying their precision score, reaction time, and accuracy percentage.Leaderboard Integration
A live leaderboard displayed top scorers, encouraging friendly competition among participants and driving repeat engagement throughout the event.
Event Setup
The experience was deployed using high-performance VR headsets and hand controllers, optimized for fluid motion tracking and low latency to ensure smooth, realistic interaction. Each setup included:
VR headset with motion-tracked controllers for full spatial interaction
High-end workstation running the simulation software
4K display screens mirroring live gameplay for audience viewing
Event staff to guide users and manage leaderboard tracking
The modular setup was designed for easy transport, quick assembly, and efficient throughput—ideal for trade shows, conferences, and medical expos.
Outcome
The Teleflex VR Surgical Challenge became a standout activation at medical conferences, captivating healthcare professionals with its mix of realism, interactivity, and competition.
Participants experienced the Weck™ and Hem-o-lok™ systems in an entirely new way—through immersive gameplay that demonstrated the tools’ performance and precision in a memorable, hands-on format.
The challenge reinforced Teleflex’s position as a forward-thinking innovator in medical technology, leveraging VR gamification to educate, engage, and inspire professionals across the healthcare industry.
Key Features
Immersive VR Surgical Environment
The experience transported users inside the human body, where they could see a highly detailed 3D environment of organs, blood vessels, and nerves in motion.
Precision-Based Gameplay
Users aimed and locked onto target hotspots representing key ligation points on virtual organs. Their accuracy, speed, and control were continuously tracked throughout the challenge.
Tool-Specific Simulation
The experience highlighted the unique features and ergonomics of the Weck™ Clip Appliers and Hem-o-lok™ Locking Ligation System, providing a tactile demonstration of their efficiency and precision.
Timed Challenge Mode
Each session ran on a time limit, pushing users to act quickly yet precisely. The dynamic scoring system rewarded careful targeting and penalized rushed or inaccurate actions.
Real-Time Scoring & Feedback
At the end of the challenge, participants received an instant performance summary displaying their precision score, reaction time, and accuracy percentage.
Leaderboard Integration
A live leaderboard displayed top scorers, encouraging friendly competition among participants and driving repeat engagement throughout the event.
Event Setup
The experience was deployed using high-performance VR headsets and hand controllers, optimized for fluid motion tracking and low latency to ensure smooth, realistic interaction. Each setup included:
VR headset with motion-tracked controllers for full spatial interaction
High-end workstation running the simulation software
4K display screens mirroring live gameplay for audience viewing
Event staff to guide users and manage leaderboard tracking
The modular setup was designed for easy transport, quick assembly, and efficient throughput—ideal for trade shows, conferences, and medical expos.
Outcome
The Teleflex VR Surgical Challenge became a standout activation at medical conferences, captivating healthcare professionals with its mix of realism, interactivity, and competition.
Participants experienced the Weck™ and Hem-o-lok™ systems in an entirely new way—through immersive gameplay that demonstrated the tools’ performance and precision in a memorable, hands-on format.
The challenge reinforced Teleflex’s position as a forward-thinking innovator in medical technology, leveraging VR gamification to educate, engage, and inspire professionals across the healthcare industry.