Projects
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Luxury Jewelry Engagement
Our Solution
We designed and executed two integrated experiential activations that brought the jewelry collection to life through technology, emotion, and gameplay:
1. Gen AI Emotional Analyzer: “Discover Your Core Strength” — The Archetype Journey
Concept:
Guests were invited to embark on a personalized emotional journey using cutting-edge AI to discover their unique “Archetype,” connecting their inner qualities to distinct jewelry designs.
How it Worked:
Step 1: The Inner Mirror
Visitors answered a series of elegantly crafted psychological prompts exploring themes like confidence, clarity, and fluidity. Questions such as “What grounds you in moments of chaos?” invited introspection.
Step 2: The Emotional Reveal
Using AI-powered gaze and facial expression tracking, the system analyzed micro-reactions as guests viewed key pieces from the collection on-screen. The AI noted subtle emotional responses — where their eyes lingered, changes in facial energy, and micro-expressions — creating an emotional fingerprint.
Step 3: Archetype Match
Combining questionnaire answers and emotional cues, the system identified each guest’s Archetype — for example:
The Flame: Fierce, fearless, structured
The Pulse: Intuitive, fluid, layered
The Edge: Minimalist, poised, commanding
The Core: Grounded, generous, centered
Each archetype was revealed alongside a matching jewelry design, with dynamic on-screen animations or a tactile design card.
Step 4: Emotional Payoff
Guests received a bespoke, AI-generated poetic affirmation tied to their archetype, deepening the emotional connection. Examples included:
“Your strength is presence—when you enter, silence becomes power. The Edge is yours.”
Follow-Up:
An email with a personalized lookbook featuring their archetype’s designs and a heartfelt note ensured the engagement continued beyond the event.
2. Game-Based Activation: “Recover the Collection — A Heroic Pursuit of Beauty”
Concept:
Guests became guardians of the brand’s legacy in an immersive narrative-driven digital quest to recover missing pieces from the new collection hidden in a secure vault.
Storyline:
A dramatic opening video and voiceover set the tone, introducing the mission to retrieve lost pieces through a sequence of challenges requiring insight, elegance, and intuition.
Gameplay Flow:
Presented on a sleek tablet or large touch screen, guests faced three escalating challenges, each unlocking a digit of a vault code:
Game 1: The Knowledge Chamber – “Echoes of the Maison”
Guests answered sophisticated multiple-choice questions testing their knowledge of the brand’s heritage and design inspirations, earning the first digit.Game 2: The Curator’s Eye – “Gallery of Glance”
A timed memory challenge showcased a curated gallery of collection pieces. Guests then recreated a featured composition by selecting shapes, gemstone layouts, and silhouettes, testing their aesthetic intuition.Game 3: The Reflex Chamber – “Collection in Motion”
Guests engaged in a fast-paced game capturing only genuine gemstones floating and rotating on-screen while avoiding decoys, testing reflexes and attention to detail. Successfully capturing enough authentic gems earned the final digit.
Alternate Outcome:
Even if guests only partially completed the journey, they were celebrated for uncovering part of the legacy and invited to return or consult a stylist to explore the discovered pieces.
Results & Impact
High Engagement: The combination of emotional AI introspection and interactive gameplay drew sustained guest interest and repeat visits.
Deep Emotional Connection: Guests felt personally connected to the jewelry through archetype revelations and poetic affirmations, enhancing brand loyalty.
Brand Storytelling: The game’s narrative format and elegant interface reflected the brand’s heritage, sophistication, and modern edge.
Personalized Follow-Up: Curated lookbooks and stylist consultations extended the brand experience beyond the event.
Market Differentiation: The innovative use of AI and immersive storytelling positioned the brand as a forward-thinking leader in luxury marketing in the Saudi market.
Visual & Technical Highlights
Sleek, minimalist UI with black and gold editorial aesthetics consistent with the collection’s design language
Use of real-time gaze tracking and facial expression AI to capture nuanced emotional responses
Interactive touch and motion controls for engaging gameplay on tablets and large screens
Integration of custom AI-generated poetic messaging for personalized guest takeaways
Conclusion
This immersive Gen AI and game-based activation demonstrated how luxury brands can transcend traditional marketing by blending technology, storytelling, and emotional engagement. By inviting guests to discover their personal archetype and become heroes on a quest, we brought the jewelry collection vividly to life — creating memorable experiences that resonate on a deeper level.
Interested in crafting your brand’s unique immersive experience?
Contact us to explore how innovation and storytelling can transform your customer engagement.